Social Media Marketing is quite possibly the most effective method of communicating with your customers. The majority of platforms are free to join and no matter whether you are a new business or have been around for a while it is vital to understand the importance of Social Media and its importance in today’s online market.
Word of Mouth has always been the most effective method of Marketing and social media builds upon that in a way that is easy to use and addictive, helping you promote your business and brand.
Social Media Markeing platforms also provide an excellent method of communicating with your customers and obtaining feedback on your product or service on a level that would not have been possible.
Here are a few of the key social media platforms around today
With over 800 million users (and widely expected to reach one billion by the end of 2012) Facebook is arguably the leading Social Media platform around today and offers more and more functionality everyday.
As a business you should first setup a Facebook page (which is free) and secures your business name as part of the URL, this allows you to promote news and other offers to your Facebook Fans. We can create applications to offer the following services:
- Competitions
- Unique Applications for your Business
- Email Signup Pages
- Polls
- Customer Service Systems
- Ecommerce Functionality
We have worked on a wide range of social media platforms and have a strong understanding on how these platforms can complement your business activity and aim for a socialable future.
Twitter has grown exponentially and estimates are around 200 million tweets a day, therefore it is an important platform. Twitter provides real time updates and news and it is important to understand this so that you can react in an appropriate timescale to any customer that might tweet about you and your business.
As well as promoting your products and services it again offers another platform to engage with your customers and once you start to build up a loyal following of fellow ‘tweeters’ you will see the effect it will have on your business, be it direct sales or referrals.
YouTube
Technically a search engine but with a large social element embedded within it, YouTube attracts around 2 billion searches a day and if you do not have some form of presence then you could be missing out.
Through YouTube you are able to setup your own personalised channel and upload video’s that not only promote your product or service but have the potential to interest users to gain views and positive feedback.
YouTube is also part of Google Dsplay Network and you can advertise on this platform using Google Adwords, for more information click here.
For more information on how Social Media can improve your business contact our Social Media Marketing Team today on 0191 230 8017