Search Engine Results Page on Google
Search Engine Optimisation is ensuring that your website gets the maximum visibility for a particular set of keywords and phrases to ultimately increase traffic and conversions.
There are some strong arguments for you to take SEO seriously and ignoring these arguments could result in you losing out to your competitors.
Some of the key arguments
- Approx only 15% of people will search past the 1st page of search results, so if you are not on the first page you are missing out!
- Effective Search Engine Optimisation can reduce your pay per click spend over time making it a more financial option
- Ongoing Search Engine Optimisation will drive the standard and quality of your website up over time maintaining an edge over of your competitors
- If you are not continually optimising your website for search engines you can guarantee your competitors are
How do we Work
We will first carry out an SEO analysis of your website identifying potential areas of development and then look at your competitors and identify keywords and phrases that will not only bring you traffic but also leads and conversions.
“I have always found the staff at iResources to be well informed, extremely professional and most importantly very friendly. I would recommend their services to anyone. Heather Gorringe - Wiggly Wigglers.”
Then we will create an optimisation plan clearly identifying how we are going to improve your website for all of the search engines. Along with the plan we will keep you updated throughout the process clearly identifying traffic growth and return on investment.
What we don’t do
You may have come across statements online when researching SEO like:
Get to the top of Google in just 1 Week!
1st Page Guaranteed in one month!
Search Engine Optimisation is a marathon not a sprint, don’t be fooled by wild promises of instant results, these are normally obtained by ‘black hat’ methods and while they MIGHT produce results they are short term and could result in you being penalised by search engines for circumventing search engine policies, resulting in all your hard work down the drain!
We practice ‘white hat’ optimisation methods that are used by all respectable SEO companies that will provide you with strong foundations to increase your traffic and revenue over time.
For more information on how we can we can increase your website visibility through Search Engine Optimisation contact our Newcastle Digital Marketing Team today on 0191 230 8017.